Metricon helps growing businesses transform scattered data in Excel, CSVs, and cloud tools into clean, automated dashboards and practical decision support, without adding complex software or internal headcount.
Flexible analytics support—from one-time cleanups to ongoing decision insight—designed for small and mid-sized teams.
Inventory your data sources, define the metrics that actually matter, and outline a practical roadmap for turning raw data into a usable analytics foundation.
Clean, model, and connect your data into automated reports and interactive dashboards for leadership, finance, operations, and marketing.
Ongoing support so you get answers when you need them—without hiring a full-time analyst or data team.
Practical analytics support for data-heavy teams that need decisions, not more dashboards.
Time tracking, utilization, billable vs non-billable hours, and project profitability across clients and teams.
Funnel performance, retention, subscription churn, and cohort analysis across marketing and product data.
Order cycle times, on-time delivery, inventory turns, and bottleneck identification in fulfillment workflows.
Lead quality, pipeline conversion, campaign ROI, and revenue attribution across channels and tools.
Revenue and margin trends, scenario modeling, and cash flow insights tied directly to operational drivers.
Any organization struggling with manual reporting, disconnected tools, and “spreadsheet fatigue.”
A straightforward, low-friction process that starts from the data and tools you already have.
Short conversation to clarify your goals, key decisions, and current reporting pain points across your team.
Review exports and systems (CRM, finance, ops, marketing) to assess data quality and define a focused metrics layer.
Clean and model data, then build dashboards and reports tailored to your leadership and frontline teams.
Walk through insights together, refine what’s shown, and set up an ongoing cadence for updates and new questions.
What it feels like to work with Metricon in practice.
“Metricon took the reporting we were rebuilding every month in Excel and turned it into a clean, automated dashboard. Our leadership team finally looks at the same numbers every week.”
— Jordan M.
B2B Services Firm
“Within a few weeks, we had a clear picture of where we were losing margin and which clients and projects were actually profitable. The insights paid for the engagement quickly.”
— Priya K.
Boutique Consulting Agency
“Metricon helped us connect data from multiple tools and build a single source of truth for our KPIs. It’s now part of our weekly leadership rhythm.”
— Alex R.
SaaS Company
From business metrics to business decisions.
Metricon is led by Luke De Vries, MSBA, who combines a strong analytics background with hands-on experience working directly with data across industries. The focus is simple: take the tools you already use—Excel, CSV exports, operational systems—and turn them into reliable, repeatable decision support.
Whether you need a one-time analytics project or an ongoing partner to own reporting and dashboards, Metricon is designed to be the “fractional analytics team” for growing businesses.
Share a bit about your business, current reporting, and the metrics you care about most. Let's get a clear sense of whether Metricon is a fit.
Prefer email? Reach out directly at luke@metriconanalytics.com.